Given the importance that industry and regulators place on the safety of riders, it is critical that manufacturers, importers and distributors have a complete and comprehensive understanding of the requirements and expectations for selling ATVs and similar products in markets. Consumers, regulators and the existing industry benefit from educated and prepared new market entrants to ensure standards are maintained and the rider experience is safe, responsible and positive.

Due to the maturity of many markets and the evolution of requirements and expectations, it is sometimes difficult for new market entrants to appreciate the scope of their responsibilities. For other markets or other product segments (such as side-by-side vehicles), new or emerging challenges and opportunities are presented. An objective of the symposium therefore is to educate manufacturers, importers and distributors regarding the requirements, expectations, challenges and opportunities of each participating market.

An additional objective is to facilitate the exchange of information, requirements, expectations and best practices among stakeholders from around the globe. Each market stands to learn and benefit from the experience and expertise of sister markets. Such exchanges likewise facilitate the potential for global harmonization of standards and other requirements which is critical for multi-national companies doing business throughout the world.

Manufacturers, importers and distributors from China and elsewhere will attend, participate, seek information and contribute to the Symposium. The expert panelists will exchange information with each other and the attendees. This dialogue will improve the understanding of all participating stakeholders with the ultimate goal of benefitting riders throughout the world.